TV subscribers want to watch more TV, and they try to—on their tablets, computers, connected TVs and other devices. But all too often they get stuck at the login screen and give up. The default login experience for accessing TV Everywhere is challenging to the point of abandonment. Synacor has seen up to 50% of potential TV Everywhere viewers, abandon the process at the login screen. Yes, up to half of all people who are asked to perform the login process don’t make it through. It’s that hard.
With this backdrop, we are excited to release “Let Them Watch More TV: How to Easily Overcome the Login Problem.” This paper outlines the challenges facing the pay TV industry’s deployment of simplified sign-on solutions, the technical and strategic changes resolving these concerns, and the many benefits of today’s best-in-class simplified sign-on solutions.
Synacor Cloud ID is the industry’s only end-to-end identity platform that simplifies the subscriber login experience anywhere end users access their video services, whether in-home on their Wi-Fi network, on a connected TV or on mobile across both Apple and Android devices. Many of Synacor innovations that have simplified Cloud ID include: